For those of you who already know the French band Phoenix, no need to remind them that their 4th
album "It's never been like that" is coming out. And for this occasion, the band and their record company, EMI France, have show some creativity in using the net.
First, anybody pre-ordering the album on iTunes between the 25/4 and 15/5 received a mini-mp3 album of 4 live tracks. In addition, EMI are publishing what they call a DigHitBook, a 40-pages book sold around 25€ about the band, its history, its universe ... but no CD ! Instead, a specific code is included allowing the album to be downloaded from iTunes.
And quite clever, the DigHitBook will not be available from Fnac and other major music retailers; only 2000 will be sold through the hypest high-street stores such as Colette in Paris.
I guess if it turns out to be successful, other artists will follow. In any case, an interesting way to bring more warmth and substance to the mp3 format.
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