A very clever use of billboard advertising by the WWF to raise awareness about the consequences of global warming. I particularly like the fact that it is making use of the sun, although the message is obviously a bit weaker when the weather is cloudy and you need to see it at different times of the day to really get it. Does anybody know if this is a one-off PR stunt or a full-blown billboard campaign ?
NB: for US readers, this is the World Wild Fund for Nature, not the World Wrestling Federation !







Recent Comments