03/04/2008: USING REMIX CONTEST IN THE RIGHT WAY
In addition to being one of the most influential bands in music history (at least in my personal music history), I have great respect for RADIOHEAD's marketing talent.
Following the hugely debated "pay as you want'" release of IN RAINBOWS, the recent secret concert in London and BBC day, they have devised a new idea to support the new single NUDE out now.
As reported by Stereogum here, the band have made the voice/drums/bass/guitars/synth tracks available on iTunes (for 1€ each) leaving people the opportunity to remix the song any way they want and then upload it back on radioheadremix.com. Following a vote (ending 01/05), the band will listen to the best remixes.
As of today 234 remixes have been uploaded on the site of which here are 3:
You probably know by now I'm a big fan of remixes (check out ZEROCAST otherwise) and I've been planning for some time to upload separate tracks of my song POSITIVE on remixing sites such as Remixfight.org or ccmixter.org ahead of the next World's AIDS Day. So from a purely marketing perspective I love Radiohead's idea.
But the part that bugs me as a fan is that you have to pay to download each track in the first place. Of course it is a promotion but when Trent ran a remixing contest for Ghost, he made all tracks available free. This is more the way to do it in my views. What do you think ?
11/04/2008: It is an interesting twist. Richard Bradley reports in his blog that Radiohead have broken into the US single Top 40 for the first time since Creep ... thanks to the Nude remix context !
Details at http://www.richbradley.org/blog/?p=55
Le Baron
Posted by: Le Baron | April 11, 2008 at 09:50 PM
I run remixfight. I'd love to set you up for a future fight. Positive would be great. Let me know. Go to the remixfight forum and post something there and we'll take it from there!
Posted by: MC Jack in the Box | April 27, 2008 at 01:11 PM
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Posted by: jnosr | December 26, 2008 at 08:26 PM