As far as online presence is concerned, I have a tendency to follow COKE's marketing credo: "always be within arms's reach of your consumers". Meaning that each and every time I stumble onto a new social/music platform I create a band profile and upload a few songs.
Now, I'm obviously not able to activate all of them (even most of them) frequently which sometimes leaves me with a bit of a frustrating feeling. But at the same time, just being present is often enough to reap some benefits and I can only advise musicians who can bare 10 mn a day (creating a profile gets easier everytime as you want to keep a consistent image) to get into the habit.
WYPLANET is still in its beta mode and could do with a bit of a slickier look but they have been nice enough to pick BARON ZERO as one of the feature artists on their home page (and in such a way: "we've gotton a lot of compliments about you so we put you on wyplanet's home page - congratulations!"): check it out here.
Thanks again Lisa !