It seems common sense these days that there is more money to be made in selling T-shirts and merchandising than in selling music. This is probably what has driven JUSTICE to launch together with SURFACE TO AIR a line of clothes. As reported by Fashion Window here:
Gaspard and Xavier’s (Justice) love for leather jackets has almost become their trademark, together with the large light up cross that shines throughout their shows. Their love for leather jackets recently brought them to the design table of Surface to Air Paris studio. Together, they designed X & G’s dream leather jackets.
The result: a limited edition series of 3 jackets (150 pieces), and 2 jeans, conceived and designed by Justice for Surface To Air. With a very exclusive distribution, the line will be available beginning June at the following locations: Surface To Air Paris, Surface To Air Brazil, Colette, Barneys, Lane Crawford, Isetan, Le Bon Marché, Paris Texas, Asylum, Le Shop, Incu.
Of course, JUSTICE had some fun in the past in experimenting with T-shirts (remember this video, anyone). But this is an opportunity which is open to all bands (I even had a first go at designing a BARON ZERO T-shirt like this).
So if you feel like exploring new creative support (not to talk about potential new revenue streams), here are 2 places to start from:
