BILLBOARD reports on how indie band LOVE IN THE CIRCUS has 3D projection mapping to "create a live stage that evokes a Cirque du Soleil-esque setting, wrapping custon animations around a physical stage" at the Sony booth during the recent CES.
3D projections have been used by a growing number of brands over the last couple of years and the results are often spectacular; but as always you need resources and great ideas do not hurt either. Quoting from the article: "the whole process took three week and would have cost $ 150,000 if it weren't for Sony, which donated the cameras and video editing software, and the production hous ewho helped the band design the visual".
So obviously, this is not yet something everyone can afford but knowing how quickly technology evolves and costs decrease, it is certainly something to watch for the future.