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BILLBOARD reports on how indie band LOVE IN THE CIRCUS has 3D projection mapping to "create a live stage that evokes a Cirque du Soleil-esque setting, wrapping custon animations around a physical stage" at the Sony booth during the recent CES.
3D projections have been used by a growing number of brands over the last couple of years and the results are often spectacular; but as always you need resources and great ideas do not hurt either. Quoting from the article: "the whole process took three week and would have cost $ 150,000 if it weren't for Sony, which donated the cameras and video editing software, and the production hous ewho helped the band design the visual".
So obviously, this is not yet something everyone can afford but knowing how quickly technology evolves and costs decrease, it is certainly something to watch for the future.
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There are many things than can be said about BECK but what of the things that never cease to impress me is how his creativity extends beyond sheer music.
His latest album SONG READER, released last December, is not a record in the classical sense; it is a collection of music sheets for 20 songs and Beck has called for people to record their own interpretations of the songs and post the results on SONGREADER.NET, YouTube or Soundcloud.
As summarized by MASHABLE: "Beck has essentially crowdsourced his own album via social media platforms".
The MASHABLE article - which you can check out here - includes a number of the work created as well as an interview with Jordan Bass, editor for McSweeney's Books, who worked with Beck on the project and eventually published SONG READER. One part of the interview is particularly interesting since it touches to copyrights:
"we are happy to see people distributing their versions too. There's a group called the PORTLAND CELLO PROJECT that recorded all 20 songs from the book and has then up on iTunes now. There are similar things going on all over the place, which is great".
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Since the end of the world has been delayed due to some unexpected technical problems (apparently we are a bit short on giant solar flares at the moment), I took the opportunity to catch up on some back reading.
One of the post I went through focused on what makes a great album cover and how illustrations supposedly do a better job than photographs.
Of course, it would be hard to disagree with the fact that the usual indie band photo (you know the one, 4 blokes leaning against a wall) is not going to cut it. But at the same time, I still think it makes sense to put your face(s) on the cover if people do not know what you look like.
In any case, the most important thing is obviously that the cover photo draws people in and express what your music is about.
Here are the front/back covers of the forthcoming BARON ZERO live album for which I used both technics: starting from an actual photo and treating it graphically like it is an illustration.
Quite simple but I believe it does the job.
What do you think ?
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